SUZUICHI, a peanut specialty store in Kisarazu, Chiba, Japan, established in 1882, has been featured on Japanese TV, radio, newspapers, and magazines many times. Here are some of the highlights, from the most recent. Chiba is Japan’s top peanut-growing region, and many programs have visited us to learn about Chiba peanuts 🥜
TV and Streaming
September 2025 – Hirumeshi Tabi (TV Tokyo)
A travel program about everyday lunches across Japan visited our shop.
September 2024 – ZIP! (Nippon TV morning show)
Our Peanut Paste Tsubu was introduced in the breakfast corner, praised for its crunchy texture and gentle sweetness.
February–March 2024 – Hiroshi Nagano’s Kiwameshi Mono, Season 2 (Lemino streaming)
A two-part, 90-minute special exploring the world of peanuts from Chiba, Japan: varieties, how peanuts are grown, how they differ from imported peanuts, and our peanut paste.
February 2024 – Onigiri Atatamemasu ka (HTB Hokkaido TV)
The cast visited our peanut factory and introduced how our domestic peanuts are processed.
April 2022 – Hirunandesu! (Nippon TV daytime variety show)
Introduced Miso Peanuts, a classic school-lunch dish in Chiba, Japan, and more.
March 2021 – Kokubun Taichi’s Okiraku Sanpo (Fuji TV)
Showed how to make peanut butter using our roasted in-shell Q-Nuts.
October 2018 – Yojigoji Days (TV Tokyo)
Featured the peanut harvest, peanut trivia, and peanut recipes.
July 2018 – Hitoeki Dake! Michikusa Sanpo (TV Asahi)
A walking program around Kisarazu stopped by our shop and introduced our plain roasted peanuts and in-shell Chiba Handachi.
October 2016 – Ariyoshi-kun no Shojiki Sanpo (Fuji TV)
Introduced our boiled peanuts “Satonoka” and roasted in-shell Chiba Handachi and Nakateyutaka.
May 2015 – PON! (Nippon TV)
Our Creamy Peanut Butter was introduced as the perfect match for a PB&J sandwich.
June 2006 – Hanamaru Market (TBS)
Our Creamy Peanut Butter was introduced as a favorite morning treat.
Radio
October 2019 – Kunimaru Japan (Nippon Cultural Broadcasting)
Introduced our roasted in-shell Chiba Handachi and new-crop boiled peanuts “Satonoka.”
November 2018 – Brillat-Savarin no Shokutaku (TOKYO FM)
Introduced our in-shell Chiba Handachi and “Peanuts Time” snacks.
Newspapers and Magazines
June 2018 – The Mainichi Shimbun (Tokyo metropolitan edition)
Our Creamy Peanut Butter was featured in the “direct-from-the-source gems” column.
March 2018 – Chiba Nippo
Featured as one of Chiba’s energetic companies, combining tradition with IT under its fifth-generation president.
March 2018 – Bungeishunju (monthly magazine)
Our Creamy Peanut Butter was introduced.
January 2007 – dancyu (gourmet magazine)
Our Creamy Peanut Butter was introduced.
Awards
January 2020 – Excellent Member Company Award
Business innovation category, Kisarazu Chamber of Commerce and Industry.
November 2019 – Best Otoriyose Awards 2019
Bronze Prize in the “Best with Bread” category for our Creamy Peanut Butter (Otoriyose-net, one of Japan’s largest review sites for mail-order foods).
March 2018 – Net Shop Awards 2017 Grand Prix
Gold Prize for Chiba Prefecture’s Best Shop (E-Store).
December 2015 – Best Otoriyose Awards 2015
Special Award and Bronze Prize for our Creamy Peanut Butter.
March 1977 – Award from the Governor of Chiba Prefecture
At the ceremony marking 100 years of peanut cultivation in Chiba, Japan, we were honored by the Governor for many years of work improving the quality and distribution of Chiba peanuts, and were selected as one of the three best peanut dealers in Chiba.
We will keep adding new media appearances to this page. Thank you for your continued support of SUZUICHI 🥜
